Padd Solutions

This Is London 2012

Ok, yes I am Generation Y and that may make me impartial to really getting pumped for London 2012. But, impartially, I think they have succeeded (so far) in making London 2012 an Olympic Games for everyone.

So the logo is different! Great! I say good! London 2012 Chairman, Lord Sebastien Coe, has said a unique brand logo will be vital to rembering the games 5 years after it happens. Arguments aside, it stands out and in 2017 it will still be assosciated with London's Olympics, and hopefully the positive connotations that will go with that.

With a super logo that perfectly represents the theme of the games (indiviuality while encompassing all), London 2012 by no means forgets their more minor of the two events with equal coverage, hype and dedication to it in all marketing channels (especially online and television). I think this is a great attitude to really emphasise that yes the olympics showcase the best sports people from all over the world - includign those whom are disabled.

Some say that the sites won't be ready, some say that Britain's lack of true sporting talent will hinder them in making a real impact but I say they certainly aren't shying away from putting on what seems to be a spectacular games. With some really unique architecture and the promise of 3-dimensional public screens (with thanks to Panasonic), it will be interesting to see how this is co-ordinated into the advertising and marketing campaigns of soem of the worlds biggest brands.

Beijing saw some great integrated marketing communications by global names such as Adidas, but for London... who knows what's instore?

And as a footnote, fingers crossed for my finances but am definately looking at getting my hot hands on some opening ceremony tickets, I'd imagine it would certainly be one not to miss!