So before I leap into tedious figure and information, not all marketing is used to sell whiter washing powders or even business to business services. In fact one aspect of marketing – consumer behavior- is applicable to a range of issues in order to alter consumer trends.
Recently covered by the Sydney Morning Herald, discusses the idea of campaigning against the increasing population growth in Australia. With a growth rate of 65% a year, only behind that of Saudi Arabia, arguments arising from the Opposition and the Australian Conservation Fund are coercing disincentives to lower this rising growth. They believe that increasing population will make it harder to sustain a healthy economy and environment with systems already struggling to provide affordable housing, decent electricity production and carbon emissions.
The answers they go on to suggest include cutting immigration acceptances and decreasing or removing the baby bonus to slow this rate which is higher than that of the Baby Boomer period.
So, presented with these facts- is it acceptable that the government essentially employ tactics of consumer behavior marketing to alter the rate of Australian lives? Is this ethical? Is it selfish?
I guess the answer to these questions is determined by personal morals, however, marketing has always been a topical issue when it comes to ethicality. In my opinion, I believe necessary marketing actions are required to alter Australian citizens’ “consumer” behavior. As governments are so often accused of not looking out for the rights of its citizens, future proofing the nation in this way is necessary.
Some who read this may not see the link between what seems a government issue and marketing, but government actions (and other departmental authorities) will impart information and ideas onto citizens. For some the extra money that the Baby Bonus makes available to them is determining factor in deciding whether to proceed with starting a family. For others a tedious immigration process with high associated costs may mean looking at alternative nations. By these tasks and then effectively communicating these outputs to the necessary audiences. It is through this process which the opposition and the Australian Conservation Fund yearn to alter consumer’s behavior and in turn the growth rate of our country.
Recently covered by the Sydney Morning Herald, discusses the idea of campaigning against the increasing population growth in Australia. With a growth rate of 65% a year, only behind that of Saudi Arabia, arguments arising from the Opposition and the Australian Conservation Fund are coercing disincentives to lower this rising growth. They believe that increasing population will make it harder to sustain a healthy economy and environment with systems already struggling to provide affordable housing, decent electricity production and carbon emissions.
The answers they go on to suggest include cutting immigration acceptances and decreasing or removing the baby bonus to slow this rate which is higher than that of the Baby Boomer period.
So, presented with these facts- is it acceptable that the government essentially employ tactics of consumer behavior marketing to alter the rate of Australian lives? Is this ethical? Is it selfish?
I guess the answer to these questions is determined by personal morals, however, marketing has always been a topical issue when it comes to ethicality. In my opinion, I believe necessary marketing actions are required to alter Australian citizens’ “consumer” behavior. As governments are so often accused of not looking out for the rights of its citizens, future proofing the nation in this way is necessary.
Some who read this may not see the link between what seems a government issue and marketing, but government actions (and other departmental authorities) will impart information and ideas onto citizens. For some the extra money that the Baby Bonus makes available to them is determining factor in deciding whether to proceed with starting a family. For others a tedious immigration process with high associated costs may mean looking at alternative nations. By these tasks and then effectively communicating these outputs to the necessary audiences. It is through this process which the opposition and the Australian Conservation Fund yearn to alter consumer’s behavior and in turn the growth rate of our country.
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